Why Abu Dhabi
Growth in the capital is institution-led and relationship-driven, which changes what a growing company needs from its senior leaders, and when.
Institution-led growth
Sovereign-linked funds, the GRE supply chain and a non-oil economy (54.7% of Abu Dhabi GDP in 2024, SCAD) produce SMEs that need board-ready leadership early.
Its own legal regime
ADGM applies English common law on Al Maryah and Reem Islands, distinct from Dubai’s DIFC. Leaders here work inside it, not in generic free-zone terms.
Moments that call for a senior hire
A Hub71 graduation, a first institutional raise, supplier registration with a government-linked group, or a family handing finance to a professional.
Fractional in Abu Dhabi
Built by operators
Fractional was founded in the UAE by Rhys Holding and Sam Loyd, former fractional executives who have both run their own businesses.
“Having built, operated and sold an SME myself, I understand how heavy the leadership gap can become. Across the region, many growing businesses reach a point where the founder is making executive-level decisions across every part of the business, often without executive-level support around them. Fractional was built to change that. We give businesses access to flexible C-suite talent that embeds directly into the business, while backing every engagement with the support, structure and governance needed to help it succeed. We are building a collective of senior leaders that stands behind the businesses we serve.”
“The fractional model is well established in mature markets and the results speak for themselves. More and more markets are reaching the point where the conditions that drove that adoption internationally are very much present, and the demand from SMEs for a smarter, more agile approach to senior leadership is growing. Fractional is the structured, collective response to that demand.”
With Dubai, the capital anchors the collective in the Gulf, and both draw on the wider Fractional Global collective.
